Selling a Product on the Internet
If you plan on selling a product online, one of the main things you'll want to focus on is learning how to create a search engine friendly website so people can find your site.
After all.... No traffic means no sales and definitely no profits.
Don't ever try to sell a product online until you are sure your web host provides website creation and marketing support.
People get so concerned with how their website design will look and how they are going to collect payments, setup their online shopping cart, etc. These days that's the easy part.
What's more important is that you choose a web host that helps with online marketing so you don't end up with a store that receives zero visits.
Selling products with a website is not just about creating your online store and letting your website sit out in cyberspace expecting people to stumble upon your site and buy something.
It is absolutely crucial that you understand how to get your website ranked high in MSN, Google and Yahoo. This will be vital to your success and people often underestimate the importance of this.
Most web hosts don't even help you with marketing. It's not in their business model to help you promote your site and help sell products. They are simply there to host it on their servers.
So what happens is people often pay their hard-earned money to build this outstanding online store with a fancy design, and there isn't a visitor to be found. What they don't realize is that they've failed before they even began because they've chosen the wrong host.
You won't fail if you follow my advice below. I am confident of this because I use this web host and recommend to everyone I know who wants to sell something on the Internet.
Use Site Build It - No Other Host Compares
Site Build It is a web host committed to not only helping you build your website, but it shows you how to optimize it for the major search engines as well as build other traffic streams so you sell products.
Go to SBI's website and see how they differ the average web host. You'll quickly discover why 99% of the people that try to sell products do it wrong. If you choose SBI, you'll get it right the first time.
Accepting Credit Cards From Your Store
Accepting credit cards is a must for online commerce. I recommend you use Paypal as your merchant. It's pretty easy to setup.
With Paypal, you don't have to rent or purchase any equipment because they take the orders for you and then send your revenue directly to your bank account. They take a small percentage of every order you receive.
This is MUCH more convenient than having to apply for a business license, rent out the equipment and handle all the orders yourself. PayPal makes it quick and easy.
Creating and Selling an Information Product
An information product (or infoproduct) is just what the name suggests. It's a product full of information.
These days, many info products come in the form of eBooks -- which stands for "electronic books". This means your customer can download your book right from your web site and read it from their PC.
eBooks are convenient because you don't have to worry about shipping and handling. Once you create it and upload it to your site, it's ready for instant download by your customers.
With this method, you don't have to worry about shipping and handling costs, and your customers are happy because they can download their product as soon as the sale is made.
An infoproduct can also come in the form of plain old information. You don't necessarily have to sell an ebook. If you have the knowledge on a certain subject that you'd like to share, you can still make money with pure content and affiliate programs.
How To Create Your Own Products To Sell On The Internet
Owning your own product is the best method to make money on the internet. Before you can own a product you need to create one. Creating a product can seem like a daunting task at first. Many people can't seem to get started and never make the attempt.
Creating your own product is not that hard. Here are a few tips on how to go about doing it.
* What should the product be?
You need to first identify a topic for your product. You need to identify an area that you feel has potential and would do well to create a product for. Read the news papers or simply check the internet and see what the latest trends are. You'll find that there are many fields that are hot right now, such as the lose weight, credit card debt and real estate areas. Pick one area that you feel is hot. If you can't decide, visit ClickBank.com and check out the top selling categories. This is a clear indicator of what's hot in the market right now.
* Should you create the product yourself?
Sometimes it's easy to create the product yourself if you've got enough information and experience. If not the best thing is to out source it or have someone else do it for you. You can get a freelancer to create your product for you and you can add the finishing touches. Ask yourself if you consider yourself an expert in the field of your product and if you think - yes - then go ahead and create it yourself. If not you can always pay to have it done for you at places like elance.com or guru.com
* Test your products
Once you have a product you should test it before you go all out and sell it. You should release a sample or a few copies of it to a select few people and have them test it for you. Get their feedback and comments. And once you do, refine and improve the product. Ask if you can use their testimonials. This will help you sell your products much more easily. Once you have had your product tested you're ready to launch it to the public.
* Create a buz
While you are testing your product, you can create a "buzz" by letting people subscribe to a "pre launch" list. Once the product is complete, you can notify this list of eager prospects and make a quick profit. Don't wait until your product is completely ready to market or promote it. Create a pre-launch site and create a "buzz" and get people to line up to buy your product.
* Launch your product
Launch your product once your testing is done and you're happy with it. Make sure that your payment processor is setup and your hosting account can handle the spike in traffic and load. Make sure you pick a good date and time. Don't launch it at 6 am on April fools day.
* Phase in your affiliate program
Once you launch and make a few sales you'll get a feel for how good your product is. Once you are confident that it's a good product and once the public is confident with you, create your own affiliate program and let the public sell it for you. This is s sure fire way to make money on the internet.
Creating your own product is one of THE most lucrative methods to making money online. Hopefully the tips I've given you will help you create your own and grab a piece of that big juicy online profit pie.
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